About Us

EYB Cosmetics is famous for its collection of exclusive and iconic Naked Palettes, high-performance formulations, vibrant color explosions, and must-have products; we are as edgy as we are innovative.

  • If you want your makeup to be daring and dazzling, EYB Cosmetics is for you!
  • If you want your makeup to look good, last all day, and be gentle on your skin, EYB Cosmetics is for you!

    EYB Cosmetics consistently deliver exclusive, high quality, top-notch products to satisfy your beauty needs. Our products, which encompass makeup, skincare and fragrance, are innovative, technologically advanced in the latest trend-setting shades, and proven effective. Whether you need foundation, eyeliner, lipstick or any other makeup product, you will never be disappointed with EYB Cosmetics. We offer women everywhere luxury and superior quality cosmetics at affordable prices.

    EYB Cosmetics empowers women to experiment and have fun with makeup. We are proud to teach women how to enhance your natural beauty and individual characteristics; you will feel glamorous and sophisticated! The bottom line, EYB Cosmetics really cares about delivering premium beauty products to women everywhere. In fact, we have a devoted team of global followers thanks to our top-quality products, cutting-edge Research & Development (R&D), and unwavering commitment.

    Creativity, luxury, and excellence are all words associated with EYB Cosmetics and our cosmetics range. If you have not tried any of our brand’s products, be sure to do so immediately. Addict lipstick is a signature product and a fantastic place to start. From weightless foundations to intense mascaras and elegant eyeliners, EYB Cosmetics provides the best in beauty. Our high quality and luxurious products will undoubtedly have you coming back for more after each purchase.

    EYB Cosmetics is simply a high-performance collection of products made by the beauty obsessed for the beauty enthusiast, and we feature a range of classic, seasonal, and on-trend cosmetics. EYB Cosmetics is a must-have brand amongst beauty lovers and professional makeup artists alike; creativity, trendsetting, and diversity are all at the root of our company. Exceptional quality, rich pigments, and affordable prices, we never fail to provide innovative products that are pure and natural so that you can feel and look good at the same time. EYB Cosmetics keep both you and your bank balance happy.


    EYB Cosmetics is the world’s LEADING professional makeup AUTHORITY because of our unrivalled EXPERTISE in makeup artistry.

    EYB Cosmetics celebrates DIVERSITY and INDIVIDUALITY! We are for All Ages, All Races, and All Genders.

    EYB Cosmetics is a proud COMMUNITY of PROFESSIONAL makeup artists working together to bring VISION to YOUR life.

    EYB Cosmetics is at the FOREFRONT of TRENDSETTING, collaborating with leading talents from fashion, art and popular culture. Our Artists create trends backstage at fashion weeks around the world.

    EYB Cosmetics believes in SOCIAL RESPONSIBILITY, with initiatives such as MYSTERY at the heart and soul of our UNIQUE culture.


    EYB Cosmetics is exclusive to Avenue Montaigne, Paris; Fifth Avenue, New York; Ginza, Tokyo; Bond Street, London; and Via Monte Napoleone, Milan. We remain committed to developing new categories, products and various collections throughout the year, all of which continue to serve the demand of consumers and professional makeup artists alike. For more than a century, we have devoted our energy and our competencies solely to one business: Beauty. We have chosen to offer our expertise in the service of women worldwide, meeting the infinite diversity of their beauty desires. We are committed to fulfilling this mission ethically and responsibly.

    ALL AGES, ALL RACES, ALL GENDERS: A professional makeup brand setting trends backstage at fashion weeks around the world for all ages, all races and all genders. Today, EYB Cosmetics means so many things to its millions of fans in every corner of the planet, but a global beauty phenomenon has to begin somewhere.

    AMBITION: Our ambition for the coming years is to win over a billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires.

    MISSION: For many centuries, we have devoted our energy and our competencies solely to one business: beauty. It is a business rich in meaning, as it enables all individuals to express their personalities, gain self-confidence and open up to others.

    VALUES: Our values are our genetic code: Passion, Innovation, Entrepreneurial Spirit, Open-Mindedness, Quest for Excellence, and Responsibility. They continue to this day to express themselves in the daily actions of all our teams across the globe.

    ETHICS: Our ethical principles are Integrity, Respect, Courage and Transparency; they shape our culture, underpin our reputation, and are well known and committed to by all EYB Cosmetics employees.

    EYB Cosmetics offers a wide range of products that blend street-savvy with glamorous style and panache; adding to the image is a touch of outrageousness. The EYB Cosmetics approach is notably different; rather than driving sales through traditional promotional techniques, EYB Cosmetics relies on the integrity of its carefully formulated product line. A company that honors individuality and self-expression above all else, EYB Cosmetics brings a brilliant sense of drag and theatre into sleek EYB Cosmetics stores and department store counters.